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— About Homepedia

Clarity, Accuracy,
Judgment.

Homepedia is a Sydney-based accounting and financial advisory firm providing structured, reliable support to business owners who require clarity, accuracy, and sound financial judgment.

We work with clients for whom financial decisions carry real commercial and compliance consequences, and where accuracy, structure, and timing matter.

Our work spans tax compliance, financial reporting, advisory, and structural planning — always grounded in the specifics of each client's situation.

What we do

Our role.

At its core, our work ensures that financial records, tax obligations, and reporting are handled correctly and in accordance with Australian regulatory requirements.

Beyond compliance, we assist clients in understanding and managing the financial implications of their business decisions.

01
Structures
Business and ownership structures
02
Cash Flow
Cash flow sustainability
03
Tax Strategy
Tax positioning and forward planning
04
Risk
Financial risk and operational exposure
— What we deliver
Individual Tax Prep
Accurate and timely filing for individuals, ensuring the cleanest possible position for the financial year.
Business Tax Service
Strategic tax compliance and planning for small businesses, companies, trusts, and sole traders.
Tax Planning & Advisory
Forward-looking planning and advice, scoped to the position you are actually in.
Audit Representation
Professional guidance to resolve issues with tax authorities smoothly and effectively.
— The other half

Two sides of
one practice.

The accounting side is registered, insured, and does the statutory work. The engineering side has six systems in production, two of them built for other businesses.

Neither half is a side project. The systems exist because the practice needed them, and what we could not buy we built.

01
HPLedger
Cloud accounting and tax for Australian businesses.
02
HP-KYC
A compliance workspace for reporting entities.
03
HP Deal Assistant
In production at Aurea Capital, an Australian lender.
04
Tax Assistant
Seven languages, with the numbers calculated by code.
— Our approach

Get the base right,
then advise.

Our approach is disciplined and methodical. Accuracy and compliance form the foundation of all work. Only once the underlying data is reliable do we move into analysis and advisory.

01
Context Over Isolation
Financial figures are assessed alongside the client's operating model, growth plans, and risk profile — rather than in isolation.
02
Continuity Matters
Many of our client relationships are ongoing, reflecting the value of continuity and a deep understanding of the business over time.
03
Compliance as Baseline
Compliance is treated as a baseline requirement, not a differentiator. The objective is to support businesses in building financial structures that remain robust as they evolve.
04
Clear & Defensible
Effective financial advice should be clear, defensible, and commercially grounded. We communicate directly and precisely.
— Who you are dealing with

Norland Huang.

Registered Tax Agent and CPA Australia member, practising in Sydney, and the appointed AML/CTF Compliance Officer for Homepedia Pty Ltd — an enrolled reporting entity under the Anti-Money Laundering and Counter-Terrorism Financing Act 2006.

In his own words he is not a developer: he is an accountant who learned enough to build what he needed. The first language was Excel VBA, and the code started because waiting for a vendor to build what the work actually needed took longer than building it.

Registered Tax Agent — Tax Practitioners Board registration 26336583 · CPA Australia member practice

01
Public-practice tax
More than a decade of Australian tax and finance work, across individuals, companies and trusts.
02
Financial controller
The finance function of the Australian subsidiary of a multinational group.
03
Advisory to founders
Senior tax and business advisory for startups and growth-stage SMEs.
04
CFO, regulated fintech
Two years as CFO of an Australian fintech operating under AFSL and AUSTRAC, where he designed its AML/KYC framework — the seat HP-KYC draws its design from.
— Operating principle

"Substance over presentation. Always."

Want to talk through your situation?
A 30-minute consultation with a Homepedia consultant — a conversation about whether we're the right fit.
Book a Consultation →

Accounting for next

 

Liability limited by a scheme approved under Professional Standards Legislation

Certified Practising Accountant

Address

Suite 201 276 Pitt Street

Sydney NSW 2000

TPB 26336583
Austrac 100904920
ABN 44 643 057 354
Contact Us

Email: admin@homepedia.com.au

Phone: +61 426 816 188

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